About us

Our Story

About Rooted Leads​

I Keep Six Honest Serving Men…
Their names are What, Why, When, How, Where, and Who.
And that’s exactly how I’d like to introduce Rooted Leads to you.

What is Rooted Leads​

Rooted Leads is a local marketing agency built specifically for small-scale farmers, microgreens growers, and urban farmers who want one simple thing: to get found by local customers without wasting time or getting lost in tech.

Why did I create it?

Because I saw a problem nobody else was solving.
Big agencies are chasing corporate accounts.
Generic platforms don’t understand farms.

And the people who actually grow real food — the people our communities depend on — were being left invisible online.

I created Rooted Leads because small farms deserve big visibility, without big hassle.

D. Andrew Neves Headshot
Andrew Neves, Founder of Rooted Leads.
Helping small farmers grow bigger businesses.

When did the idea come about?

The idea started taking root in early 2024.

After helping dozens of growers inside Microgreens World improve their websites, their Google profiles, and their customer reach, I realized there was a bigger gap.

Farmers didn’t need another course.

They needed someone to do the work for them—quickly, simply, and affordably.

Our Approach​

How do we help you?

Rooted Leads handles everything that matters for your local marketing:

  • Setting up and optimizing your Google Business Profile (GBP)
  • Posting regular updates, pictures, and offers
  • Building your reputation with reviews
  • Keeping your listing fresh, active, and highly ranked
  • Writing email outreach to bring in local customers
  • Sending easy-to-read reports that show you what’s working

No ads. No gimmicks. No complex dashboards.

Just honest, hard-working marketing that fits your farm’s needs—and budget.

Where are we located?

Rooted Leads is proudly rooted in Decatur, Georgia.

But thanks to the beauty of digital tools, we work with farms across North America—and soon, the world.

Who am I?

I’m Andrew Neves—farmer, marketer, and founder of Microgreens World.
I know what it feels like to start small, think big, and try to juggle growing a business while growing real food.

Rooted Leads is the agency I wish had existed when I started.

Our Bottom Line​

Why it matters to you?

This isn’t just marketing.
It’s your livelihood.
It’s your dream of feeding your community.
It’s your chance to compete and win, even when others have bigger budgets or bigger names.

At Rooted Leads, my goal is simple:
Help your farm get seen, get trusted, and get growing—without lifting a finger.

Ready to see how strong your local roots can grow?


If You Grow It—We Help You Sell It.

Want to see how you’re doing now?
Book your free Google Business Profile audit and let’s uncover missed opportunities together.


Rooted Leads — Local Marketing for Farmers Who Grow in the Heart of the City.

Rooted Leads specializes in Google Business Profile optimization for microgreens growers, urban farms, and small-scale agricultural businesses. We help farms increase their local visibility, attract more customers, and grow their business through proven local SEO strategies.

Want to Learn How to Rank #1 in Your Town?

Get our free checklist: “The 5 Quick Fixes to Get Found on Google Maps”